Search Engine Optimisation - Optimised Web Design Ireland
Ethical SEO - Black hat/White hat
By now it must be apparent that having a clear and effective Search
Engine Positioning Strategy is of a paramount importance to any
internet marketing campaign. While still at the planning stage it is vital
to decide on what must be done to increase the number of targeted visitors
to your site, and just as vital, what should not be done. As the internet
community continues to expand globally, so too does the number of web
sites clambouring for the user's attention, and the competition for high
rankings in the SERPs becomes more fierce. This competition has been the
driving force behind the growth of Search Engine Optimisation
companies over the last decade, which has of late seen the experts fall
into two clear camps, "black hat" SEO and "white hat" SEO.
Ethical SEO - No Search Engine Spam
At Avatar Web Solutions we only use "white hat" or what is sometimes
known as ethical search engine optimisation techniques,
because we understand that in SEO there are no short
cuts to success. Although it is possible to cheat in the short term, the
penalties are very severe, and can even lead to a site being dropped from
the index. Techniques that were very popular before, such as using doorway
pages, cloaking, creating micro sites, hiding text, keyword stuffing,
and the use of link farms are now considered, rightly, as a form of spam,
and penalized by the search engines accordingly. These techniques, and
some others, are also known as "black hat" SEO. For a more detailed explanation
of much-used search engine spam techniques, please visit
our section on search engine spam
FAQs.
Ethical SEO - A Commitment to Business Growth
Being committed to "white-hat" ethical SEO practices
and techniques means that we do not deal in 'quick fixes' or short-cuts
and are committed to working with our clients over the long-haul to steadily
raise the web site through the search engine rankings, which in turn will
bring the visitors and sales that ensures business growth. This means
that we commit to our clients for anywhere between 3 and 8 months, depending
on the size and scope of the project.
Do you want to build a new web site that will help your business grow?
Or do you already have a web site that simply isn't earning it's keep?
Contact us immediately!
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