As the number of Twitter users continues to grow at pace, it’s no surprise that new ways of searching the content continue to be developed. Whether real-time search will eventually overtake regular search is debatable, but the number of new sites providing a method of searching and filtering Tweets is impressive. Of course, Twitter Search itself is growing in popularity, but there are a couple of new kids on the block beginning to make a name for themselves.
One of the newcomers is Twazzup, which provides a list of related tweets on the left of the page, and on the right has sections for the most popular tweets, the Top Trendmakers whose accounts are driving conversation, related photos from Twitpic, and the most popular links that are included in tweets related to the keyword. Like Twitter Search, there appears to be quite a lot of ‘noise’, and the user needs to skim over a lot of entries to find what they’re looking for, but the most popular links section can be very helpful. The most popular tweets section needs a little work, for some of the searches I used to test the engine with spammy tweets appeared. Apart from that, the experience is quite good, and the layout easy to deal with, and overall it should prove to be a decent addition to the real-time search engine field.
Perhaps a little more interesting is One Riot, a real-time search engine which indexes tweets, locates the embedded links within them, and then indexes the content that is linked to. This is designed to remove the ‘noise’ and provide the user with much more relevant results. Their algorithm filters spam, checks for relevance, timeliness, and a factor for URLs that are being talked about a lot in recent tweets. Content is the focus - the URLs people are discussing and sharing on Twitter. Each result includes a reference to how recently the URL was shared on Twitter, how many tweets mention it, and who first found it on Twitter.
There have been a couple of developments in Social Media over the last month or so, neither appearing terribly important at the time, but when looked at together may prove a pointer to the future of social media. The first was the widely reported acquisition of Summize by Twitter, leading to a powerful search tool on Twitter itself. Previously, Twitter had offered the service “Track”, but this hadn’t be a success, possibly because it didn’t work. Often. A number of news emails arrived in my basket, and a number of them referred to articles suggesting that Twitter would become a main rival of Google. I’m not 100% convinced, to be honest. I’m not what you might call an avid tweeter, possibly because I doubt too many people care if I’m stuck in traffic, or not having a donut with my coffee. I am an avid reader of tweets, possibly because other people lead more interesting lives. But mostly because people like Matt Cutts, Robert Scoble, Tim O’Reilly and Jill Whalen are keen tweeters, and a link in one of their tweets has a very good chance of teaching me something new.
So, although I don’t post too often there, I pop in regularly, and am a part of that tweeting community, yet I don’t see how Twitter is going to have too significant an impact on Google in the near future. This is for one main reason: the different search facilities will be used for different reasons. Twitter will search all it’s own community for the terms entered, and filter results accordingly, but it requires that whatever being searched for is already in the Twitter world. Of course, as more and more users join that community, the greater in size it’s index will become. Twitter is a microblogging platform, which means that each tweet is restricted to 140 characters, and must link to an external site if more information than that needs to be given. I can see how it will develop as a search tool for very recent news (the Hudson plane crash appeared on Twitter before it appeared on any online news source), and for recent product or service news, but as a general search engine for information it will be hard to match the sheer size of the Google index. I doubt Google are too worried at present, but I expect they will be keeping a very close eye on developments there.
The second bit of news to grab the attention was the changes made in the Facebook layout. Essentially, Facebook decided to mimic Twitter, and reformat the home pages of all its users to display, a la Twitter, the news feeds from friends in each user’s network. Facebook has seen some incredible growth since its inception, but has nevertheless struggled to find a means to match profitability to its growth, and this might be a first step in that direction. One of the main changes is that Facebook now allows the user to update their pages with their Twitterfeed, more proof if any were needed of the intertwining of development in social media applications.
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