Ever wondered what’s the best search engine? Which of the Big Three (Google, Yahoo, Bing!) delivers the best results to your queries? Well, wonder no more. Over at BlindSearch, Michael Kordahi has put together a white label experiment that allows you to make a query, then delivers results from those 3 search engines, without you being able to tell which engine has delivered which - until you vote for the one you believe is best.
I tried with 6 queries, none related to the other, and scrutinised the results delivered until I could figure out which one was best. This is not as easy as you might think, so if you’re going to try this experiment I’d recommend using queries the answers to which you’re already familiar with. For example, I’m often searching for posters of Killing Joke (I’m a fan of the artist who created most of their early art work), so my first query was “Killing Joke posters”. Stuff relating to the Batman comic of the same name does not interest me, so it was easy to spot the fluff. When I chose the results that I felt best matched my query I was surprised to find that Bing! was the hands down winner. Yahoo won the next round. But Google was top of the bunch, winning 4 out of 6.
The experiment was set up by a Microsoft employee, who states “This site is not affiliated with my employer, it is not a Microsoft initiative, it’s simply me having fun in my spare time.” I’d be inclined to believe him.
Here’s their introduction to the new search engine: Bing
Looks good, but will it be able to oust Google? A lot of the stuff it’s talking about has already started to appear in Google, and to be honest, I don’t see anything that hasn’t been done before.
The folks over at AdAge are reporting that Microsoft are set to launch an advertising campaign costing anywhere between $80 million and $100 million. Compare that with Google who spent $25 million on all its advertising last year, according to TNS Media Intelligence. Of course, not all that was spent on promoting it’s search engine, some $11.6 million of that focused on recruiting.
AdAge seem confident that the new engine will be called Bing, and not Kumo as has been previously touted, although there doesn’t seem to be any discussion of why this name was chosen. Regardless of what it is called, Microsoft face an uphill struggle in shifting the balance of power in the fight for our searches, and throwing such a large amount of money at an advertising campaign shows how seriously MS are taking the issue. Whether they’ll be any more successful than all the previous off-line campaigns is anyone’s guess, but the news made me think of past campaigns by search companies begging for our traffic. I did a little bit of searching on youtube to see what I could find, and discovered this gem of a compilation created by the good folk at SearchEngineLand.
The first thing I noticed is the number of now defunct search engines, which should be a sobering thought for the Microsoft team.
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