Here’s their introduction to the new search engine: Bing
Looks good, but will it be able to oust Google? A lot of the stuff it’s talking about has already started to appear in Google, and to be honest, I don’t see anything that hasn’t been done before.
The folks over at AdAge are reporting that Microsoft are set to launch an advertising campaign costing anywhere between $80 million and $100 million. Compare that with Google who spent $25 million on all its advertising last year, according to TNS Media Intelligence. Of course, not all that was spent on promoting it’s search engine, some $11.6 million of that focused on recruiting.
AdAge seem confident that the new engine will be called Bing, and not Kumo as has been previously touted, although there doesn’t seem to be any discussion of why this name was chosen. Regardless of what it is called, Microsoft face an uphill struggle in shifting the balance of power in the fight for our searches, and throwing such a large amount of money at an advertising campaign shows how seriously MS are taking the issue. Whether they’ll be any more successful than all the previous off-line campaigns is anyone’s guess, but the news made me think of past campaigns by search companies begging for our traffic. I did a little bit of searching on youtube to see what I could find, and discovered this gem of a compilation created by the good folk at SearchEngineLand.
The first thing I noticed is the number of now defunct search engines, which should be a sobering thought for the Microsoft team.
I received a rather hilarious spam email this morning, from a company offering to manage my Google Adwords accounts. Nothing new there, I get quite a lot of them. What separated this chaff from the wheat was their rather incredible lack of mastery of basic adding up skills. Alongside a large slogan informing me that Business Directories are Dead was a column of figures, indicating the massive grip that the search engine colossus holds over the market, with competing forms of advertising listed beneath. Now, that Google holds a 91% share of advertising revenues was a bit of a surprise, but it was the rest that almost resulted in my morning cuppa being coughed up onto the keyboard. Direct Mail has a share of 59% (you can see where this is going already), Magazines - 56%, TV - 55%, Radio - 49%, Newspapers - 49%, and poor old Golden Pages a measly 34% share. All combined to make up almost 400%.
These cowboys, for want of a better or more accurate word, have the Adwords Authorised Reseller logo in their email! Are they? Are they really Authorised Resellers for Google Adwords? If so, what does that say about Google’s quality control? The final punch line in this absolute joke of an offer is that there is a wee asterisk next to their column of figures, and a scan to the bottom of the page reveals that these figures are sourced from “Google AdWords Customer Satisfaction Survey: 12/03-01/04, U.S./Canadian advertisers.”
So there you have it. If you’re seeking a professional company in Ireland to manage your Adwords accounts, this shower of muppets should probably be avoided at all costs. You’d be better off spending your money on a trip to Switzerland, where you could shout your messages from the mountaintops in an unusual musical fashion.
Recently the Irish online business directory, www.whatswhat.ie, has become aware of an aggressive campaign by a UK SEO company targeting Irish SMEs by falsely offering the companies improved rankings in Google’s SERPs. Hundreds of businesses listed in the directory have been contacted by this company which claims to be working on Google’s behalf. The essence of the offer is that when a company discloses its credit card details, it will jump up the rankings in Google within 48 hours.
Whatswhat contacted Google, who confirmed that the UK company’s claims are completely false, responding with the following statement
“We’re extremely concerned to learn of companies without affiliation to Google using our name to mislead or mistreat small businesses who want to advertise online. Our legal team investigates such abuses and we continue to work with the relevant authorities to combat the problems caused. We always urge businesses in the UK and Ireland to work only with agencies they know and trust. We have established a programme of Authorised Google AdWords Resellers whom businesses can trust to manage their advertising on Google. Alternatively, they can do this directly with us at adwords.google.com.”
This piece of news was first published at www.irishpressreleases.ie but unfortunately it makes no effort to name and shame the company involved, which is a real shame. If anyone out there has been approached by this company, we’d love to hear about it here at Avatar Web Solutions.
We’re almost a week into May, and still waiting for the launch of new “fact based” search engine, Wolfram Alpha. Over at SearchEngineLand, Danny O’Sullivan has put together a decent preview of how the new engine will work, and what kind of results you can expect from it. According to Danny, it looks impressive, and I can’t wait to try it out. When it launches, which should be very soon.
One of the best magazines in the shops, .Net, has a great article on myths in the world of the web, where industry leaders are asked to define what they believe to be the biggest myths out there. Some of the responses were obvious, but there are a few interesting ones there too, listed below:
That brands and businesses can control their message online
That we own our online data
Contracting to survive a recession
That individuals and companies think they own their domain names
That “Content creates itself.”
That the “government” knows what its doing
That having a credit card means you are over 18
That high traffic volumes equals a successful website
That they will come if you build it
All these, and more, are discussed on the NetMag site, and in the print magazine. Which I recommend highly.
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