Matt Cutts put up an interesting video on the Google Webmaster Central Channel on youtube, where he answers some questions on the link: operator.
He is quite evasive on the nofollow question, but once again hints at the importance of using the tools available at Google Webmaster Tools. If you really need to check out who is linking to your competitors then you can always use the same link: operator in Yahoo Search, and then filter the results by removing the internal links.
There was a recent post over on the MSN Live Search Webmaster Centre Blog outlining steps for first discovering whether your site has been penalised, and then how to go about getting things fixed. The good folk at Live Search believe that most webmasters are going to know why they have been blocked, summed up here: “They’ve used a myriad of overly aggressive (and often outright malicious) SEO techniques to try to egregiously manipulate their website’s position in search engine rankings. They often go to extraordinary lengths in an effort to game the system rather than do the legitimate work necessary to compete fairly for their page rank.” ( Note: Live Search Page Rank??? Is there such a thing? Apparently, yes).
The blog post is not concerned about the black hats, but is directed towards “those folks who were working hard and trying to do what was right for their businesses by innocently but actively optimizing their sites who got dinged.”
The first step is to discover whether your site has been penalised, which will require the authentication of the site, is to go the Webmaster Center and check the site status in the summary section. If it says “Blocked - Yes”, you’ve got trouble. Having confirmed that the site is indeed blocked, you can now check to see if the problem has been caused by malware.
“In Webmaster Center, check out both the Crawl Issues tool (review the Malware infected issue type) and the Outbound Links tool (select the Show only outbound links to malware option) for possible malware issues. If any malware issues were detected, clean them up immediately.”
If not, then you have more than likely got a lot of work to do. You’ll have to review the Webmaster Guidelines, where special attention should be paid to the bullet items listed in ‘Techniques that might prevent your website from appearing in Live Search results. These are the basic rules, and breaking any one of them can cause your site to be penalised. Once you have identified and fixed the problem, you can go to the Live Search Support page and request re-inclusion. Your request will then be reviewed, and your site scheduled to be re-crawled. If the crawler determines that the issues have been resolved, your site will be added back into the index.
One part of the post I particularly found informative was the bullet list of things the penalised site may have done to warrant exclusion, especially as each point begins with the correct way and moves through all the gradually worse techniques.
There have been a couple of developments in Social Media over the last month or so, neither appearing terribly important at the time, but when looked at together may prove a pointer to the future of social media. The first was the widely reported acquisition of Summize by Twitter, leading to a powerful search tool on Twitter itself. Previously, Twitter had offered the service “Track”, but this hadn’t be a success, possibly because it didn’t work. Often. A number of news emails arrived in my basket, and a number of them referred to articles suggesting that Twitter would become a main rival of Google. I’m not 100% convinced, to be honest. I’m not what you might call an avid tweeter, possibly because I doubt too many people care if I’m stuck in traffic, or not having a donut with my coffee. I am an avid reader of tweets, possibly because other people lead more interesting lives. But mostly because people like Matt Cutts, Robert Scoble, Tim O’Reilly and Jill Whalen are keen tweeters, and a link in one of their tweets has a very good chance of teaching me something new.
So, although I don’t post too often there, I pop in regularly, and am a part of that tweeting community, yet I don’t see how Twitter is going to have too significant an impact on Google in the near future. This is for one main reason: the different search facilities will be used for different reasons. Twitter will search all it’s own community for the terms entered, and filter results accordingly, but it requires that whatever being searched for is already in the Twitter world. Of course, as more and more users join that community, the greater in size it’s index will become. Twitter is a microblogging platform, which means that each tweet is restricted to 140 characters, and must link to an external site if more information than that needs to be given. I can see how it will develop as a search tool for very recent news (the Hudson plane crash appeared on Twitter before it appeared on any online news source), and for recent product or service news, but as a general search engine for information it will be hard to match the sheer size of the Google index. I doubt Google are too worried at present, but I expect they will be keeping a very close eye on developments there.
The second bit of news to grab the attention was the changes made in the Facebook layout. Essentially, Facebook decided to mimic Twitter, and reformat the home pages of all its users to display, a la Twitter, the news feeds from friends in each user’s network. Facebook has seen some incredible growth since its inception, but has nevertheless struggled to find a means to match profitability to its growth, and this might be a first step in that direction. One of the main changes is that Facebook now allows the user to update their pages with their Twitterfeed, more proof if any were needed of the intertwining of development in social media applications.
A busy weekend here at Chez Avatar meant that I was delayed in getting up the monthly guide to what’s happening in Barcelona, but it’s up now. And once again it leaves me wishing I could pop over for a bit, especially for the week around St. Patrick’s Day where El Feile has the strongest line-up they’ve ever had. Stephen Garland must be one of the hardest working promoters out there, so kudos for putting together a line-up that includes traditional legends The Dubliners, punk icons Stiff Little Fingers, as well as up and coming artists like Duke Special and the Garrett Wall Band, as well as host of other cultural events. This year the festival has a strong Northern Ireland flavour, in keeping with the UN International Year of Reconciliation. Stephen has been bringing a wealth of international comedy stars to Barcelona and Madrid over the past few years through his Comedy in Spain shows, and, in keeping with El Feile’s northern focus, this month he’s managed to bring Colin Murphy over for what should be a couple of unmissable nights of hilarity. More power to him.
Someone added a comment to one of my posts this week, asking if I knew how to deal with blog spam as they were getting “thousands of spam comments” on their blog. Bizarrely, the email address supplied was a spam address, in that it didn’t exist and was just a bunch of random letters in front of @hotmail.com. The site mentioned was one of those parked domains for sale, and there was no blog to be found. In short, it was itself a spam comment.
I get spam all the time, I’d say 99% of all comments are spam. I usually delete them, but for one IP in Russia (you know who you are, you tedious git) I hit the spam button. Doesn’t seem to make the slightest bit of difference, 10 minutes later I’ve got another couple from the same IP. I had hoped that by hitting the spam button that all comments from that particular IP would be blocked by WP, and perhaps it’s something that they’ll do in the future, but for the moment I might as well just shout at my screen for all the use it does.
I’d love to add comments to the posts, but unfortunately nobody seems to know how to comment. Simply writing “Nice post, very informative” isn’t enough. I have no problems linking out to other sites, but for chrissakes write something interesting!
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