Web Design & Development Ireland | Internet Marketing Ireland | Search Engine Optimisation | Web Positioning
Search Engine Optimisation - SEO Ireland
Ethical SEO - Black hat / White hat
By now it must be apparent that having a clear and effective Search Engine Optimisation strategy is of paramount importance to any internet marketing campaign. While still at the planning stage it is vital to decide on what must be done to increase the number of targeted visitors to your site, and just as vital, what should not be done. As the internet community continues to expand globally, so too does the number of web sites clambouring for the user's attention, and the competition for high rankings in the SERPs becomes more fierce. This competition has been the driving force behind the growth of Search Engine Optimisation companies over the last decade, which has of late seen the experts fall into two clear camps, "black hat" SEO and "white hat" SEO.Ethical SEO - No Search Engine Spam
At Avatar Web Solutions we only use "white hat" or what is sometimes known as ethical search engine optimisation techniques, because we understand that in SEO there are no short cuts to success. Although it is possible to cheat in the short term, the penalties are very severe, and can even lead to a site being dropped from the index. Techniques that were very popular before, such as using doorway pages, cloaking, creating micro sites, hiding text, keyword stuffing, and the use of link farms are now considered, rightly, as a form of spam, and penalized by the search engines accordingly. These techniques, and some others, are also known as "black hat" SEO. For a more detailed explanation of much-used search engine spam techniques, please visit our section on search engine spam FAQs.Ethical SEO - A Commitment to Business Growth
Being committed to "white-hat" ethical SEO practices and techniques means that we do not deal in 'quick fixes' or short-cuts and are committed to working with our clients over the long-haul to steadily raise the web site through the search engine rankings, which in turn will bring the visitors and sales that ensures business growth. This means that we commit to our clients for anywhere between 3 and 8 months, depending on the size and scope of the project.Do you want to build a new web site that will help your business grow? Or do you already have a web site that simply isn't earning it's keep? Contact us immediately!
